Who redefined advertising as “salesmanship in print”?
a. Volney B. Palmer
b. John E. Kennedy
c. George P. Rowell
d. Benjamin Day
b
Communication & Mass Media
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Although celebrities can provide a quick fix to an advertising challenge, they are usually not a long-term strategy
Indicate whether the statement is true or false
Communication & Mass Media
In the classroom, the instructor frequently nodded or pointed to acknowledge a student that wanted to speak. The purpose of this nonverbal communication was to __________.
A. establish relationship status B. manage the students' impressions of the instructor C. influence the students' opinions D. structure the conversation
Communication & Mass Media