Who redefined advertising as “salesmanship in print”?

a. Volney B. Palmer
b. John E. Kennedy
c. George P. Rowell
d. Benjamin Day

b

Communication & Mass Media

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Although celebrities can provide a quick fix to an advertising challenge, they are usually not a long-term strategy

Indicate whether the statement is true or false

Communication & Mass Media

In the classroom, the instructor frequently nodded or pointed to acknowledge a student that wanted to speak. The purpose of this nonverbal communication was to __________.

A. establish relationship status B. manage the students' impressions of the instructor C. influence the students' opinions D. structure the conversation

Communication & Mass Media