Which sources of testimony are qualified by training and experience?
a. expert
b. reluctant
c. lay
d. prestige
a
Communication & Mass Media
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What causes management to think it's a waste of time and money to hire a public relations firm?
a) Need for prolonged briefing period b) Need for full information and confidence c) Need for strong direction by the top management d) Resentment by internal staff
Communication & Mass Media
Choosing words and illustrations requires a keen understanding of the complex, and often conflicting, values held among diverse publics
Indicate whether the statement is true or false
Communication & Mass Media