What causes management to think it's a waste of time and money to hire a public relations firm?
a) Need for prolonged briefing period
b) Need for full information and confidence
c) Need for strong direction by the top management
d) Resentment by internal staff
a
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Heidi began to organize the information in her outline by grouping key information of equal
importance and then placing those points into successive levels on her outline. What strategy was Heidi using? A. Subordination B. Coordination C. Organization D. Prioritization
When your client suffers a public catastrophe that erodes consumer confidence in its brand, which course of action would you recommend?
a. CSR campaign with motivational objectives b. strategic PR plan highlighting the corporate history of excellence c. CSR campaign with reputational objectives d. retooling the organization’s mix of products