When your client suffers a public catastrophe that erodes consumer confidence in its brand, which course of action would you recommend?
a. CSR campaign with motivational objectives
b. strategic PR plan highlighting the corporate history of excellence
c. CSR campaign with reputational objectives
d. retooling the organization’s mix of products
c. CSR campaign with reputational objectives
Communication & Mass Media
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What is the primary cause of conflict in organizations?
a. personality conflicts b. compromise c. concern for tasks d. competing goals
Communication & Mass Media
Which factor contributed to the growth of CSR in the 1960s and 1970s?
a. investigations into corporate ethics scandals b. enactment of federal employment laws c. concerns about rapid globalization d. decline of philanthropic organizations
Communication & Mass Media