Marketing channels make it possible for target customers to buy the product at their desired points of purchase

The number one way companies measure the impact of online advertising is:

A) clickthroughs B) sales C) lead generations D) response rates

_______ represent the natural starting point for the core product part of flexible market offerings. They are the naked solution for the product component for the target market segments and customers

a. Aggregate project plans b. Derivative projects c. Breakthrough projects d. Platform projects