_______ represent the natural starting point for the core product part of flexible market offerings. They are the naked solution for the product component for the target market segments and customers

Industrial products are normally more complex than consumer products. It means that industrial companies are more likely to be:

A) product focused rather than customer focused. B) customer focused rather than product focused. C) market focused rather than customer focused. D) technology focused rather than market focused.

It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________ good

A) impulse B) specialty C) homogeneous shopping D) emergency E) heterogeneous shopping