Which of the following statements about sample control is true?
A) Mailing lists for mail surveys are sometimes unavailable, outdated, or incomplete.
B) It is possible to identify specific user groups within a mail panel and to direct the survey to households with specific characteristics.
C) It can be difficult to prevent respondents from completing an Internet survey multiple times.
D) All of the above statements are true.
D
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When should an organization use customer evaluation of employee performance?
A. When there is too much internal politics and getting a fair appraisal review is difficult to obtain. B. When the company's profitability depends on customers being satisfied. C. When the customer is the only person who observes the service performance. D. When "excellent customer service" is one of the criteria of the performance review.
________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter
A) Positioning B) Mass customization C) Market targeting D) Market segmentation E) Differentiation