A PR firm conducted a game show on behalf of the pharmaceutical company WeCare. The participants were initially asked to watch a television program about the use of used syringes and the risk of contractingAIDS
Later, they were asked to remember the content from memory. What method did the PR firm employ here?
a. Day-after recall
b. Content analysis
c. Readership survey
d. Benchmark survey
A
Communication & Mass Media
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A company wants to ensure its messages are accessibletoevery possible audience. The PR team publishes multiple news releases usingdifferent story angles, so the message is recurrent and available to as many people as possible
What element is utilized in this context? a. Frequency b. Reach c. Budget d. Tactic
Communication & Mass Media
Eugenia has decided to use Google to begin her online
research for her speech on the history of dogs. In this case, Eugenia has decided to start her research by using a __________. Fill in the blanks with correct word
Communication & Mass Media