A company wants to ensure its messages are accessibletoevery possible audience. The PR team publishes multiple news releases usingdifferent story angles, so the message is recurrent and available to as many people as possible

On the Public Relations Effectiveness Yardstick, level 2-intermediate provides the truest measure of campaign success

Indicate whether this statement is true or false.

Cassenya is attending a dinner at an architectural conference. Just after she sits down, one of the organizers asks her to give a short speech about one of her recent projects. As Cassenya prepares for the speech, which of the following should she do?

A. Include lots of minute details about each of her main points. B. Ask herself what three things she wants the audience to know. C. Write her speech out word for word. D. Determine whether or not she wants to memorize her speech.