The two characteristics of the appropriateness of evidence are
A) relevance and timeliness.
B) relevance and accuracy.
C) relevance and reliability.
D) reliability and accuracy.
C
You might also like to view...
Ethical issues arise when ________
A) client firms such as tobacco companies, use marketing research findings to formulate questionable marketing programs B) a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research C) the marketing research problem is defined to suit hidden agendas D) All of the above are correct.
Which of the following is most likely a subtle and complex behavior that makes cross-cultural negotiations difficult?
A) developing goals of negotiation B) nonverbal communication C) exchanging objective information D) employing information technology