Ethical issues arise when ________
A) client firms such as tobacco companies, use marketing research findings to formulate questionable marketing programs
B) a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
C) the marketing research problem is defined to suit hidden agendas
D) All of the above are correct.
D
Business
You might also like to view...
All of the following are exempt from the FS 475 except
A. Trustees for an estate B. Personal representatives for the state. C. Mortgage brokers engaged in financing activities. D. Business brokers
Business
What is integrated marketing communication (IMC)? Explain how it differs from more traditional marketing communication approaches
What will be an ideal response?
Business