Business markets have several characteristics that contrast sharply with those of consumer markets. Name and briefly characterize five of those characteristics
What will be an ideal response?
The characteristics of business markets as compared to consumer markets are: (1 ) fewer, larger buyers, (2 ) close supplier-customer relationship, (3 ) professional purchasing, (4 ) multiple buying influences, (5 ) multiple sales calls, (6 ) derived demand, (7 ) inelastic demand, (8 ) fluctuating demand, (9 ) geographically concentrated buyers, and (10 ) direct purchasing. See chapter section for brief characterizations.
You might also like to view...
When choosing a senior sales representative or sales manager to serve as a sales trainer, the company should look for success in selling and:
a. for membership in an outside organization like Toastmasters b. for effective communication skills c. for a college degree in a technical area related to the company's product offerings d. at the number of years of selling experience the individual has e. for a college degree in business
Any entity that has station functionality and provides access to the distribution
system via the wireless medium for associated stations. A. access point B. basic service set C. extended service set D. coordination function