When choosing a senior sales representative or sales manager to serve as a sales trainer, the company should look for success in selling and:
a. for membership in an outside organization like Toastmasters
b. for effective communication skills
c. for a college degree in a technical area related to the company's product offerings
d. at the number of years of selling experience the individual has
e. for a college degree in business
Answer: b. for effective communication skills
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