A measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the
object is called a(n) ________.
A) Likert scale
B) semantic differential
C) Stapel scale
D) opinion rating scale
E) penta scales
A
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Which of the following is a drawback of licensing as a mode of entry into foreign markets?
A. The licensor has to bear all costs and risks associated with developing a foreign market. B. Licensing does not give a firm tight control over manufacturing, marketing, and strategy. C. Licensing does not benefit firms lacking the capital to expand operations overseas. D. Licensing deals fail when there are barriers to foreign investment in a particular country. E. A firm that enters into a licensing deal with a foreign country will have no long-term interest in that country.
List and explain techniques for eliciting requirements
What will be an ideal response?