The first step in the personal-selling process is uncovering needs and presenting solutions
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: The first step in personal selling is prospecting, the process of finding and qualifying potential customers.
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The term supply chain is considered limited because it ________
A) ignores the make-and-sell aspect of the market B) suggests that planning begins with raw materials and factory capacity C) takes a step-by-step, linear view of purchase-production-consumption activities D) takes a sense-and-respond view of the market E) suggests that planning starts with identifying the needs of target customers
Which of the following is a purpose for workplace blogging?
A) Communication with customers. B) Facilitate online publishing. C) Communication with colleagues. D) Track public opinion. E) All of the above.