The term supply chain is considered limited because it ________
A) ignores the make-and-sell aspect of the market
B) suggests that planning begins with raw materials and factory capacity
C) takes a step-by-step, linear view of purchase-production-consumption activities
D) takes a sense-and-respond view of the market
E) suggests that planning starts with identifying the needs of target customers
B
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When an acceptable purchasing alternative has been identified and it is taken, the process is called:
A) decision maximization B) satisficing C) utilization D) standardization
The duration of an advertising campaign is affected by:
A) both the reach and frequency of the campaign B) the reach of the campaign, but not the frequency C) the frequency of the campaign, but not the reach D) neither the reach or frequency of the campaign