If advertisers choose to make a network buy, they actually receive:
A) a group of stations on cable that carry narrowcast programming.
B) a group of local stations that contract to carry network programming.
C) independent stations that may or may not carry the spot depending on local conditions.
D) broadcast stations owned and operated by independently wealthy corporations.
E) a conglomeration of secondary affiliates.
B
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A company's marketing and sales strategy
A) defines the set of customer needs that it seeks to satisfy through its products and services. B) specifies the portfolio of new products that it will try to develop. C) specifies how the market will be segmented and how the product will be positioned, priced, and promoted. D) determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
________ as measured in pounds per cubic foot, is one means of determining how energy efficient a firm is behaving
Fill in the blanks with correct word