The fictional small-town businessman George F. Babbitt was the title character in a 1970 book

Pete, who is 35 years old, has a life insurance policy with a death benefit of $150,000. At the age of 65 the cash values of his policy will be $150,000. What type of policy does he have?

A. Whole Life B. An Endowment to the age of 65 C. Life Paid-up at 65 D. A 30-Year Term Plan

An IKEA ad shows consumers creating fanciful room designs with IKEA furniture, such as "a bedroom for a queen made by Bree and her sister, designed by IKEA." Which of the following message execution styles is illustrated in this example?

A) mood or image B) musical C) fantasy D) lifestyle E) personality symbol