An IKEA ad shows consumers creating fanciful room designs with IKEA furniture, such as "a bedroom for a queen made by Bree and her sister, designed by IKEA." Which of the following message execution styles is illustrated in this example?
A) mood or image
B) musical
C) fantasy
D) lifestyle
E) personality symbol
C
Business
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Brislin Products has a new product going on the market next year. The following data are projections for production and sales:
Variable costs $250,000 Fixed costs $450,000 ROI 14% Investment $2,000,000 Sales 200,000 units What is the markup percentage? a) 112% b) 40% c) 20% d) 62%
Business
Two common switching technologies are circuit and packet switching
Indicate whether the statement is true or false
Business