Which of the following would most likely be a result of increased standardization of Cold-Aire refrigerators?

A) Cold-Aire would stop exporting refrigerators completely.
B) Cold-Aire would open a facility to produce customized refrigerator models.
C) Cold-Aire would implement a uniform international marketing campaign.
D) Cold-Aire would hire fewer workers and pay lower wages.

C

Business

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In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald's to name a few

From a consumer's perspective why do you think they stand out? Explain.

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