In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald's to name a few
From a consumer's perspective why do you think they stand out? Explain.
Students should explain that these companies focus on the customer and are organized to respond effectively to changing customer needs. They all have well-staffed marketing departments, and all their other departments—manufacturing, finance, research and development, personnel, purchasing—also accept the concept that the customer is king.
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A) paraphrasing B) opinion C) common knowledge D) speculation E) statistics
When solving decision trees, what phrase represents the act of dropping an alternative from consideration because it is less favorable than another available option?
A) cut the leaf B) open the hatch C) shake the tree D) punt the ball E) prune the branch