The number of people, households, or businesses in a target market who are exposed to a media vehicle or message schedule at least once during a given time period is:

A) reach
B) frequency
C) demographics
D) impressions

A

Business

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As an invaluable employee to her company, Emma has been given the freedom to choose her work hours. She can also opt to work from home for a maximum of 7 days in a month. Which of the following retention strategies is being used in this example?

A) creating work flexibility B) challenging employees C) clarifying promotion paths D) creating mobility barriers

Business

List four difficulties that may arise when analyzing multiple goals

What will be an ideal response?

Business