Many product failures such as cucumber antiperspirant spray, Toaster Eggs, and Health-Sea sea-sausages did not succeed because they did not conform to which product characteristic?
a. trialability
b. compatibility
c. observability
d. complexity
Ans: b. compatibility
Business
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The carbon footprint is defined as a measure of total greenhouse gas emissions caused directly or indirectly by what four things?
A) a factory, an office building, a warehouse, or a truck B) an organization, a product, an event, or a person C) an organization, a product, an animal, or a person D) an organization, a government, a product, or a person E) a product, an event, a person, or an animal
Business
The primary marketing tools for influencing customer perceptions of quality are conformance and reliability
Indicate whether the statement is true or false
Business