The primary marketing tools for influencing customer perceptions of quality are conformance and reliability

A merchandiser uses a perpetual inventory system. The third step in the process of closing the accounts of a merchandiser is to ________

A) make the revenue accounts equal to zero via the Income Summary account B) make the Income Summary account equal to zero via the Dividends account C) make the expense accounts equal to zero via the Income Summary account D) make the Income Summary account equal to zero via the Retained Earnings account

Group life insurance plans in which employees contribute to the overall premium are called

A) participatory B) contributory C) group underwritten D) noncontributory