According to the communication model in your book, listeners are both
A) sources and messengers.
B) receivers and messengers.
C) messengers and encoders.
D) receivers and decoders.
D
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The difference between the thesis statement and the preview statement is
A. the preview statement elaborates on the direction of the main points. B. the thesis statement elaborates on the direction of the main points. C. the preview statement relates to the specific audience. D. the thesis statement is the opening statement.
Which of the following is not true of television commercials?
a. National advertisers use television commercials to deliver their messages because of its low cost. b. Television advertising is most effective for companies whose products can be sold widely to consumers. c. Production costs for a single television commercial can cost as much as television program production. d. Television commercials are the most visible form of advertising.