During a sales call the sales manager, instead of the salesperson, provides a response to a price objection by a customer is a good example of coaching.

Customer complaints are opportunities for building customer loyalty

Indicate whether the statement is true or false

With respect to the "six brand building blocks," ________ describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs

A) brand imagery B) brand judgment C) brand resonance D) brand salience E) brand performance