How can a company manage information on specific customers more effectively?
What will be an ideal response?
Many companies are now turning to customer relationship management (CRM) to manage detailed information about individual customers and carefully manage customer touch points to maximize customer loyalty. By using sophisticated software and analytical tools, information about customers can be integrated from all sources and analyzed in depth, and the results can be applied to build stronger customer relationships. CRM integrates everything that a company's sales, service, and marketing teams know about individual customers to provide a 360-degree view of the customer relationship. Moreover, CRM analysts develop data warehouses and use sophisticated data mining techniques to unearth the riches hidden in customer data.
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____ is learning that utilizes online technologies such as social networks, virtual worlds (such as Second Life), and systems that blend synchronous and asynchronous delivery with blogs, chat rooms, bookmark sharing, and tools such as 3-D simulations.
Fill in the blank(s) with the appropriate word(s).
In LANs, ________ typically is for ________
A) optical fiber, access lines B) UTP, access lines C) UTP, trunk lines D) none of the above