It is generally better to collect primary data before turning to secondary data because of the increased reliability and validity of primary data.

The only marketing mix element that is applicable in export selling is:

A) price. B) product. C) promotion. D) place. E) process.

When eliminating filters and biases to understand what a speaker is saying requires what type of listening skill?

A) Content B) Critical C) Empathic D) Active E) Effective