________ are B2B customers for raw materials

A) Resellers
B) Resuppliers
C) Retailers
D) Producers
E) End consumers

D

Business

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What characterizes the maturity stage of the product life cycle?

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Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?

A) interest B) evaluation C) trial D) awareness E) adoption

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