_______ are standards or measures used for judging the merits of proposed solutions.

An indication that consumer-focused marketing is influencing public relations is ________

A) the growing number of mergers of advertising and public relations agencies B) the decline in the growth of public relations C) the increasing sophistication of marketing public relations D) A and B E) A and C

Which of the following accurately describes the main trends in book publishing?

a) Large publishing houses are consolidating. b) Small publishing houses are proliferating. c) Book publishing houses are merging with magazine and newspaper publishers. d) All of the above.