An indication that consumer-focused marketing is influencing public relations is ________
A) the growing number of mergers of advertising and public relations agencies
B) the decline in the growth of public relations
C) the increasing sophistication of marketing public relations
D) A and B
E) A and C
Answer: E
Communication & Mass Media
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Gandy estimates that as much as _____ percent of what the media carry comes from public relations sources
K) 10 L) 30 M) 50 N) 70 O) 90
Communication & Mass Media
Communication focused on the purposeful exchange of questions
and answers is the A. dialogue. B. forum. C. interview. D. panel. E. interlogue.
Communication & Mass Media