Sales of products decline because of technological advances, shifts in consumer tastes, and increased competition

Who was the first corporate vice president of public relations, insisting that he have a voice in policy and that the company's performance would determine its public reputation?

A. Carl Byoir D. Paul Garret B. Edward D. Howard II E. Arthur W.

Horizontal retail audits focus on single elements of strategy and not the interrelationships among elements

Indicate whether the statement is true or false