Horizontal retail audits focus on single elements of strategy and not the interrelationships among elements

The Progressive Movement promoted athletics as a tool to

A. prepare high school students for college. B. make money through the selling of tickets to games. C. keep students out of trouble on the streets. D. prepare for the rigors of modern life and democracy and to assimilate immigrants into American culture.

With reference to the three basic stages of the advertising response process, what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?

A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives