How do integrated marketing communications build brand identity?

What will be an ideal response?

IMC builds brand identity and strong customer relationships by tying together all of the company's messages and images.

Business

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The most common primary data-collection method is the structured direct survey

Indicate whether the statement is true or false

Business

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

A) principle of closure B) principle of duality C) principle of delegation D) principle of congruity E) principle of neutrality

Business