Compare and contrast folk culture and popular culture.

With regard to the use of data from paid media, particularly with digital media, what is a common risk in reporting?

a. presenting data that is not fully understood by the reader b. presenting too little data c. presenting too much data d. presenting data that is not timely

Determining what motivated target audience members to react favorably to a radio advertisement, for example, the practitioner would likely choose which one of the following?

a. qualitative analysis b. quantitative analysis c. online surveys d. broadcast ratings