Determining what motivated target audience members to react favorably to a radio advertisement, for example, the practitioner would likely choose which one of the following?

a. qualitative analysis
b. quantitative analysis
c. online surveys
d. broadcast ratings

a. qualitative analysis

Communication & Mass Media

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In giving an informative speech about a person, your book recommends including as many details of the person's life as possible

Indicate whether the statement is true or false

Communication & Mass Media

How can social situations generate media use? Provide examples to illustrate.

What will be an ideal response?

Communication & Mass Media