In giving an informative speech about a person, your book recommends including as many details of the person's life as possible

A PR firm conducted a game show on behalf of the pharmaceutical company WeCare. The participants were initially asked to watch a television program about the use of used syringes and the risk of contractingAIDS

Later, they were asked to remember the content from memory. What method did the PR firm employ here? a. Day-after recall b. Content analysis c. Readership survey d. Benchmark survey

Value change that occurs when society adopts the value of a minority group which has been successful in promoting a new way of making a value seem important is termed

(a) value implementation retargeting. (b) value emphasis or de-emphasis. (c) value redistribution. (d) value restandardization.