__________ argues that people will process messages using

either central processing or peripheral processing.

a. Cognitive dissonance theory
b. Monroe's Motivated Sequence
c. The elaboration likelihood model
d. Expectancy-outcome values theory

c

Communication & Mass Media

You might also like to view...

Language has the power to create both equality and

inequality. Indicate whether the statement is true or false

View
Communication & Mass Media

Which of the following is not a quadrant of the Potter Box?

A) principles B) excuses C) definitions D) values E) loyalties

View
Communication & Mass Media