The Likert scale has several advantages. Which of the following is not an advantage?
A) It does not require a pretest of the adjectives or phrases to ensure bipolarity.
B) Respondents readily understand how to use the scale.
C) It is suitable for mail, telephone, or personal interviews.
D) It is easy to construct and administer.
A
You might also like to view...
When having to convey negative information in a routine message, what should the writer do?
A) Stress only the most positive information B) Refer to the negative information in general and nonspecific terms C) Put the negative information in as positive terms as possible D) Avoid explaining the negative information E) Use an indirect approach
________ consists of intangible assets which are expressions of the human mind that give the creator of the property the right to its commercial value
A) Immovable property B) Freehold property C) Intellectual property D) Public property