Describe the differences between impersonal and interpersonal communication

What will be an ideal response?

* Impersonal: people treated as objects; people communicate in "I-It" relationships; mechanical,
stilted interaction and no honest sharing of feelings; communicating with people with whom you
have no history and expect no future.
* Interpersonal: people treated as unique individuals; people communicate in "I-Thou"
relationships; true dialogue and honest sharing of self with others; communicating with someone
you care about such as a friend or family member.

Communication & Mass Media

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Ronnie, a PR professional, is asked by a healthcare organization to conduct a survey to find out if its target audience understood the core concept of their recent medical campaign. The survey is aimed to measure

a) audience awareness. b) media impression. c) organizational objective. d) publicity value.

Communication & Mass Media

If audience members are maintaining eye contact with the speaker, they are probably listening

Indicate whether the statement is true or false

Communication & Mass Media