Ronnie, a PR professional, is asked by a healthcare organization to conduct a survey to find out if its target audience understood the core concept of their recent medical campaign. The survey is aimed to measure

a) audience awareness.
b) media impression.
c) organizational objective.

d) publicity value.

a

Communication & Mass Media

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He believed that people's perception of an event is more important than the event itself–it's not what you know; it's what you believe

A) "Buffalo Bill" Cody B) P.T. Barnum C) John D. Rockefeller D) Ivy Ledbetter Lee E) Amos Kendall

Communication & Mass Media

Which of the following is NOT a strategy for respecting cultural diversity during topic selection?

A) Select a topic that is important to both you and your audience B) Select a topic that reduces stereotypes and promotes commonality C) Evaluate your audience's prior commitment to your topic D) Identify the constraints and opportunities posed by this diversity E) Select a topic that is worthy of listeners' time

Communication & Mass Media