Differentiate between transaction-based marketing and relationship marketing

In transaction-based marketing, buyer and seller exchanges are characterized by limited communications and little or no ongoing relationships. The primary goal is to entice a buyer to make a purchase through such inducements as low price, convenience, or packaging. In transaction-based marketing, exchanges with customers are generally sporadic and, in some instances, disrupted by conflict.
In contrast, building and managing long-term relationships between buyers and sellers are the hallmarks of relationship marketing. Relationship marketing emphasizes cooperation rather than conflict between all of the parties involved. It encourages frequent customer contact and emphasizes retaining customers over making a sale. Relationship marketing commits all employees to provide high-quality products.