Describe the two techniques most often used to estimate company sales potential in developing countries and emerging markets. Provide examples to illustrate how each method works
What will be an ideal response?
? Analogy. Using this method, the researcher draws on known statistics from one country to gain insights into the same phenomenon for another, similar country. For example, if the researcher knows the total consumption of citrus drinks in Hungary, then-assuming citrus drink consumption patterns do not vary much in neighboring Romania-a rough estimate of Romania's consumption can be made, adjusting, of course, for the difference in population. If a firm knows X number of bottles of antibiotics are sold in a country with Y number of physicians per thousand people, it can assume the same ratio (of bottles per 1,000 physicians) will apply in a similar country.
? Proxy indicators. With proxy indicators, the researcher uses known information about one product category to infer potential about another product category, especially if the two are complementary. A proxy indicator of demand for professional hand tools might be the level of construction activity in the country; for a particular piece of surgical equipment, it might be the total number of surgeries performed.
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Answer the following statement(s) true (T) or false (F)
1. Employers can use a polygraph test anytime that they suspect theft within the company. 2. Cognitive ability tests can be used even when such testing has disparate impact, as long as the test has business necessity and is job related. 3. A company can't refuse to hire you because of a bankruptcy. 4. On an application form, an employer can ask about a person's marital status. 5. ______ is the way that we identify, understand, and use our own emotions as well as the emotions of others to promote our working relationships.
________refers to the markup amount added to the cost of a product to cover the fixed costs of the retailer or wholesaler and leave an amount for a profit.
Fill in the blank(s) with the appropriate word(s).