A joint venture with a local partner represents a more extensive form of strategy that is similar to exporting and licensing

The introduction of diet coke by the Coca Cola Company is an example of ________

A) line extension B) brand harmonization C) category extension D) brand dilution E) co-branding

Starbucks introduced ice creams in the same flavors as the frappucinos it sold in its coffee shops. This is an example of ________

A) brand dilution B) cobranding C) brand variants D) category extension E) brand harmonization