Starbucks introduced ice creams in the same flavors as the frappucinos it sold in its coffee shops. This is an example of ________

A) brand dilution
B) cobranding
C) brand variants
D) category extension
E) brand harmonization

D

Business

You might also like to view...

Normative judgments are value statements about things we believe or observe. Which of the statements below is not a normative judgment?

a. Fees at the University are so expensive they are the equivalent of tuition. b. The rainfall in New York City is less than the average for this year. c. The President's health plan is a fair way to provide medical services. d. This test is hard. e. The Congressional Social Security Plan is more prudent than the President's.

Business

Runyon was ready to sign a two-year agreement with Barnett Corp to become Barnett's sales representative for a three-state area. LaPrise, who wants to be the representative for that area, threatens Runyon with bodily harm if he takes the position. Runyon decides his physical well being is more important to him than the job, so he does not accept the position. LaPrise A)committed tortious

interference with a contract. B)committed tortious interference with a prospective advantage. C)committed a battery. D)caused a breach of contract and committed the tort of intrusion.

Business