Jessica recently joined a new company and was first introduced to Michelle, her cubicle neighbor. Michelle came across as amiable and cheerful. During lunch she met another colleague, Carrie, who did not come across as friendly as Michelle
In this situation, Jessica's interpretation of Carrie's personality is most likely to be affected by ________.
A) confirmation bias
B) contrast effect
C) fundamental attribution error
D) self-serving bias
E) bandwagon effect
B
Explanation: B) Contrast effect is the evaluation of a person's characteristics that is affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics.
Business