Explain integrated social media marketing
What will be an ideal response?
Companies that use social media successfully are integrating a broad range of diverse media to create brand-related social sharing, engagement, and customer community. They design full-scale social media efforts that blend with and support other elements of a brand's marketing strategy and tactics.
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At the end of February, the Hearts and Flowers store reduced the price on all of its Valentine's Day's candy by 50 percent in order to liquidate this inventory. What type of pricing strategy is being used in this example?
a. target return on investment b. satisfactory profit c. sales maximization d. profit maximization
Why does a sole proprietorship not pay taxes at the business level?
A) It is not a separate legal entity from the owner. B) It is a small business that is exempted from taxation. C) It is a not-for-profit organization. D) It is generally an institution with no business dealings.