Under the ________ concept, a company's marketing should support the best long-run performance of the marketing system
A) corporate social responsibility
B) direct marketing
C) sustainable marketing
D) free enterprise system
E) strategic planning
C
Business
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Many companies have developed ________ programs that encourage employees to develop new product ideas
A) management B) incentive C) entrepreneurial D) intrapreneurial E) crowdsourcing
Business
A marketing plan begins with a(n) ________, which presents a brief summary of the main goals and recommendations of the plan for management review
A) budget B) opportunity analysis C) threat analysis D) executive summary E) action program
Business