A marketing plan begins with a(n) ________, which presents a brief summary of the main goals and recommendations of the plan for management review

A) budget
B) opportunity analysis
C) threat analysis
D) executive summary
E) action program

D

Business

You might also like to view...

________ is a probability sampling technique in which each element in the population has a known and equal probability of selection.

A) Stratified sampling B) Simple random sampling C) Systematic sampling D) Cluster sampling

Business

Green Gardens is a click-and-mortar company that sells gardening and landscaping goods and equipment

When customers are unable to find a product they need on the shelves of their local Green Gardens store, customers order the product online with the help of the in-store ordering machine. Which of the following best describes the ordering machine? A) kiosk B) digital catalog C) podcast D) tablet E) online networks

Business