The "three Ts" of fail-safe methods are ________

According to generally accepted accounting principles, a company's balance sheet should show the company's assets at the cash equivalent value of what was given up. This is known as the:

A) Objectivity Principle B) Monetary Unit Principle C) Business Entity Principle D) Revenue Recognition Principle E) Cost Principle

One of the advantages of personal selling over other types of marketing communications is:

a. cold calling is easier than direct mail advertising b. it almost always costs less than other marketing communication alternatives c. it has greater reach than advertising d. salespeople can customize their message for a specific buyer e. there aren't as many ethical considerations as long as the sales rep is productive